Contents:
Tips and Tools
Website & Social Media
Free Images & Press Release Templates
Advocacy
Marketing Programs
Flyers/Welcome Letters/New Card Info
Tips and Tools
Website & Social Media
Free Images & Press Release Templates
Advocacy
Marketing Programs
Flyers/Welcome Letters/New Card Info
Tips and Tools
Contagious Marketing
Expanding Your Story, Finding Their Stories
Build Your Political Literacy Skills for Advocacy (archived Webjunction session)
WebJuction Marketing Courses available here
The Libraries Transform Campaign - Designed to increase public awareness of the value, impact, and services provided by libraries and library professionals, the American Library Association's Libraries Transform campaign showcases the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age. Library supporters can join the campaign to access free resources and tools for spreading the word about the value of libraries
Free Pre-Written Media (Images & Press Release Templates)
PA Forward Toolkit- Free social media posts and press releases from the Pennsylvania Library Association PA Forward Marketing Committee (You don't need to be a member to access).
2018 Program and Literacy Tie-In Calendar
ALA's Libraries Transform - free graphics and PSA's along with social media posts to use in your library or on your web presence. You must make a free account to access tools (for statistical purposes).
Website & Social Media Tips
9 Super Scary Nonprofit Website Mistakes
3 Social Media Tools to Spice Up Your Online Presence
How to Make the Most of the Resources Available to Your Nonprofit
30 Power Words That Convert on Social Media
5 Steps to an Effective Content Strategy
Three Tips You Can't Ignore When Connecting With Generation Z (born after 1995)
Advocacy
The Advocacy Action Plan Workbook - ALA
Library Advocacy - The Ohio Library Council
Advocating for Libraries -Tips for talking to your legislators
Power Guide for Successful Advocacy
Small but Powerful Library Advocacy
Power Mapping Webinar
A broad base of community support is essential to a healthy library. Sometimes, though, you have initiatives and plans for your library that are never going to fly without support from key decision makers within your community. So how do you win support from those key people? The answer: Power Mapping. Power Mapping is a political technique that allows you to identify specific influencers and secure their support for your cause. Patrick "PC" Sweeney will walk you through the details of the Power Mapping technique and explain how it can be applied in your own local context. Patrick is a veteran of many library campaigns and is the Political Director at EveryLibrary.
Advocacy Studies and Research
At a Tipping Point
From Awareness to Funding
How Libraries Stack Up
Perceptions of Libraries
Marketing Programs
The 3 Stages of Social Media Marketing for Events
Two Lies You’re Telling Yourself about Email Marketing
Flyers/Welcome Letters/New Card Info
New York Public Library Welcome Letter 8.5x11
Sacramento Public Library trifold card use info
Novi Public Library trifold: welcome and mission statement
Contagious Marketing
Expanding Your Story, Finding Their Stories
Build Your Political Literacy Skills for Advocacy (archived Webjunction session)
WebJuction Marketing Courses available here
The Libraries Transform Campaign - Designed to increase public awareness of the value, impact, and services provided by libraries and library professionals, the American Library Association's Libraries Transform campaign showcases the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age. Library supporters can join the campaign to access free resources and tools for spreading the word about the value of libraries
Free Pre-Written Media (Images & Press Release Templates)
PA Forward Toolkit- Free social media posts and press releases from the Pennsylvania Library Association PA Forward Marketing Committee (You don't need to be a member to access).
2018 Program and Literacy Tie-In Calendar
ALA's Libraries Transform - free graphics and PSA's along with social media posts to use in your library or on your web presence. You must make a free account to access tools (for statistical purposes).
Website & Social Media Tips
9 Super Scary Nonprofit Website Mistakes
3 Social Media Tools to Spice Up Your Online Presence
How to Make the Most of the Resources Available to Your Nonprofit
30 Power Words That Convert on Social Media
5 Steps to an Effective Content Strategy
Three Tips You Can't Ignore When Connecting With Generation Z (born after 1995)
Advocacy
The Advocacy Action Plan Workbook - ALA
Library Advocacy - The Ohio Library Council
Advocating for Libraries -Tips for talking to your legislators
Power Guide for Successful Advocacy
Small but Powerful Library Advocacy
Power Mapping Webinar
A broad base of community support is essential to a healthy library. Sometimes, though, you have initiatives and plans for your library that are never going to fly without support from key decision makers within your community. So how do you win support from those key people? The answer: Power Mapping. Power Mapping is a political technique that allows you to identify specific influencers and secure their support for your cause. Patrick "PC" Sweeney will walk you through the details of the Power Mapping technique and explain how it can be applied in your own local context. Patrick is a veteran of many library campaigns and is the Political Director at EveryLibrary.
Advocacy Studies and Research
At a Tipping Point
From Awareness to Funding
How Libraries Stack Up
Perceptions of Libraries
Marketing Programs
The 3 Stages of Social Media Marketing for Events
Two Lies You’re Telling Yourself about Email Marketing
Flyers/Welcome Letters/New Card Info
New York Public Library Welcome Letter 8.5x11
Sacramento Public Library trifold card use info
Novi Public Library trifold: welcome and mission statement
